Ultra-Concentrated Laundry Soap & All-Purpose Cleaner

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Finally! A toxic-free, natural laundry soap that gets your clothes clean and fresh. Unload your washer – not your wallet. Safe for the environment! AlphaZelle Pure Home ultra-concentrated laundry soap gives you up to 107 washing loads from one 9 oz. bottle! The natural cleaning power of ultra-concentrated AlphaZelle laundry soap works immediately in any water temperature to get your clothes whiter and brighter. Get the sweet smell of clean in its pure state ― without unnatural chemicals. Clothes come out softer and fluffier without adding a separate fabric softener!

Pure Home Laundry Soap is 100% natural, made with sustainable USDA organic plant-based ingredients and can be used as an all purpose cleaner!

DOES NOT contain:
• Phosphates
• Parabens
• Toxins
• Dyes
• GMOs
• Artificial perfumes

Pure Home is naturally hypo-allergenic and dermatology tested. It’s naturally anti-fungal, anti-bacterial and anti-microbial. You can have peace of mind knowing you’re helping your skin, household environment and the planet. AlphaZelle Pure Home is processed and packaged in the USA for a healthy clean for your clothes, skin, washer and the environment. Works great in hard water and high efficiency / front-loading washers. Gentle on all washable fabrics and safe for the planet. And no leave-behind residue. Try it for yourself!

High Efficiency Loads: One squirt or 1/2 capful (1/2 teaspoon)
Standard Loads: Two squirts or 1 capful (1 teaspoon)

An effective ultra-concentrate multi-purpose cleaner for all water-safe surfaces. Naturally and safely sanitizes toilets, sinks and showers. Use it as a streak-free glass cleaner! It even removes “accident” odors and stains caused by our beloved pets! Cleans patio, deck, driveway and autos! Removes stains on carpets and upholstery. This cleaner does it all ― without toxic chemicals or nasty odors! Eliminates the need for most of your other household cleaning products, saving money and the environment. A little goes a long way with just 1 teaspoon per gallon of water for mopping all floor types.


Water and Organic Sapindus Mukorossi Fruit Extract, Sodium Chloride (natural whitener), Non-GMO Glycerin, Non-GMO Citric Acid, Sodium Benzoate and Potassium Sorbate (natural food-grade preservatives) USDA Organic Ingredients Toxin-free Ingredients