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About AlphaZelle

Clean, Green and Eco-friendly now and always!

Hi friends!

My name is Jodie and I want to tell you our story.....

The mission of AlphaZelle has always been to create holistic products that contribute to the health and wellness of our customers and in the process, help to create a cleaner and safer environment.

In the early 2000's after going to countless doctors and not finding any relief, my mom, Dale, started doing research and discovered that she was highly chemical sensitive and that her body was in chemical overload. To start, she went through all the cabinets reading product labels and threw out any product that contained any of the "BIG 12". Next we went to the health food store looking for healthy replacements free of harmful chemicals and to our surprise, we couldn't find anything! Even products marked "organic" had at least one or two on the list and that just wouldn't do!

It's so scary to think about how many harmful chemicals we come in contact with on a daily basis! Please save this list and check out your own products...

The BIG 12: The Major Ingredients to Avoid
#1: Propylene Glycol (PG) and Butylene Glycol:
#2: Sodium Lauryl Sulfate (SLS) and Sodium Laureth Sulfate (SLES):
#3: DEA (diethanolamine), MEA (monoethanolamine) & TEA (triethanolamine):
#4: Polyethylene Glycol (PEG)
#5: Sodium Hydroxide
#6: Triclosan
#7: DMDM and Urea (Imidazolidnyl)
#8: Parabens
#9: Alcohol, Isopropyl, SD-40
#10: Mineral Oil
#11: FD&C Color Pigments
#12: Fragrances
Learn more about this list and others on our website -

AlphaZelle was born in 2004 when we couldn't find what we were looking for, so we decided to make our own! Starting out with 8 basic personal care products, we were on our way and today we have well over 60 products in our online store. Products are broken down into four main categories:
PURE Basics - personal care product including, skin care, hair care and body care
PURE Baby - products for baby and mommy
PURE Pets - products for your furry family members
PURE Home - products to keep your home clean and personal environment free of harmful chemicals.

Our handcrafted products are highlighted in the Artisan Collection section of our website and on our Etsy Shop. Artisan Products include - Moisturizing Face Polish, Lip Polish, CinnaMint Lip Polish, Mint Chip Lip Polish, Cookie Lip Polish, Miracle Oil, Baby Miracle Oil, Baby Butter, Mommy Balm, Canine Miracle Oil and Pet Paw Balm.

We are always researching, formulating and coming up with new toxin-free solutions, so keep an eye out for new additions!

14 years later, AlphaZelle, is still a growing line of toxin-free products made with ­­­wild crafted and organic ingredients. Clean, Green and Eco-friendly now and always!

Wholesale, private labeling, customizing and new formulations are available for those who would like their own line of products.

Thank you for reading our story! We are passionate about AlphaZelle and passionate about helping others. If you ever have any questions or want to customize something that we offer, please contact us and see what we can come up with together!

Be well and stay well,